Any of us that have ever shopped online and then gotten on Facebook to find them sending targeted ads has been a little creeped out. Well yesterday I got a whole new creeper experience. My wife was shopping on her I-Pad for a particular item. I log on to Facebook 10 hours later and receive a targeted ad to an item that local vendors do not stock which she was shopping. So I ask Jason Nunnelley, he knows such things, and he tells me it is Double Click. If you want to know about Double Click just Google it. If a simple product can do this what do you think Governments of the world know about you and I? It’s big time creeper.
I abandoned this web site about 3 years ago and began posting the same type of information on Facebook. My intent was to allow Facebook to be my primary web presence. I quickly gained a following and established a pretty decent distribution on my post there. So I continued to post and everything seemed fine. Then Facebook changed the way they distributed post to the users and my reach per post was reduced by 75% or more. I first sought to recover that distribution by getting folks to like and or share the articles. It does work but it is very time consuming. Unless you write something that strikes a big nerve, and get several shares from folks you don’t even know, distribution even among the people that like your page is sparse. Unpaid big distribution rarely happens. Turns out most folks are content to take care of their own tax situations and other than telling a friend “I use Barry Thompson and you would probably benefit by using him too” they don’t spend that much time sharing good tax advice. That is a major problem on Facebook for me.
I recently discovered another major reason to keep this sight up to date with fresh content. When I maintained this site on a regular basis by adding new and interesting content I was at or near the top in most major non paid advertising categories for CPA’s in Cullman, AL. When I stopped and began doing most of my sharing on Facebook I lost that placement in the search engines. Bottom line is I lost online marketing visibility by forgoing my website in favor of Facebook.
I am sharing this with you for two reasons: 1. I made a terrible decision that cost me money. I want those of you who will to learn from my mistake. 2. I am letting you know that I will be keeping this site updated on a regular basis. I will continue to share on Facebook to some degree but I will focus most of my efforts on this site. I love to get questions from you and share the answer publicly. I don’t use your name unless you want it that way so feel free to ask. If you have the question chances are many others do as well and everybody gets a chance to increase their knowledge. Knowledge about taxes and minimizing them legally is what I am all about.
In closing I want to say that I do not think Facebook is dead by any means. It is not the best way to build your web presence and benefit from the time it takes to share information with people. I have some ideas on how to use Facebook for my best benefit by integrating with things I post here however control over your asset is the best policy. Jason Nunnelly told me this more than once but I didn’t learn from his wisdom. Be smarter than me. Learn second hand from Jason and from my experience shared.
With gas prices dropping the standard rates have been lowered for 2016
Business – .54
Moving and Medical – .19
Charitable – .14
Mileage rates for 2015:
Business – .575 per mile
Medical and Moving – .23 per mile
Charitable – .14 per mile
Be sure and keep your log book for your miles. If you use more than 1 clever you should report each separately.